Let’s talk about goals, do you effectively make goals the right way?  The reason I am asking is that a lot of us make goals but we don’t necessarily achieve them. 

Most of us make new year resolutions every year for example. I want to lose weight, I want to buy a new car, I want to buy a new computer. These are all great ideas but how many of you actually achieve these goals? Usually, by the middle of January or the end of February, the goals are no longer goals anymore. 


The obvious reason we want to make a goal to achieve it. But there are other purposes for goal setting. For work, if we were working in the claims department we may set a goal for wanting to learn ten different insurance companies that handle accidents, home, natural disaster claimes by the end of the year. 

The purpose of accomplishing that is to get more money because each insurance company you learn is .25 each but each commercial account you learn is .50 each. Therefore we have our goal, motivation to accomplish the goal. The only step needed is how to get to the ten accounts by the end of the year. 

We need to believe our purpose for making the goal and be motivated to achieve all the smaller goals and be challenged to succeeding our final goal. 


In order to achieve our ultimate goal, we need to make the base foundation to fully accomplishing our goals. In order to achieve our end result here is what we need to do. 

  1. Have a motivating and inspiring goal
  2. Strategic planning
  3. The goal provides guidance and direction for daily or weekly tasks
  4. It helps evaluate and improve performance



A goal needs to be motivating and inspiring and if it is not then the smaller goals leading up to the final goal need to be motivating. If none of the goals are motivating or inspiring then you won’t achieve it. That is a proven fact! I know I have lost motivating in completing goals because it lacked originality. It was boring and I did not feel like doing it. 

One thing to keep I mind is to make the goal challenging. If it’s not challenging you are less likely to achieve it. The easier the goal is, or you will fail because it’s not challenging enough. 


A challenging goal will need some strategic planning. Every goal needs to be broken down into smaller parts. However, you don’t want too many goals for one specific goal. A good rule of thumb is to have three smaller goals for one large goal. But there are several ways of making sub-goals for larger goals.

For example, an extra-large goal would be losing 100 pounds by the end of the year (I do NOT recommend doing this, only giving a RANDOM example NOT backed up by research)

Goal- Losing 100 lbs in 365 days

  • Sub Goal- 6 months lose 50-lbs
  • Sub Goal- 3 months lose 25-lbs
  • Sub Goal- Each week lose .5-1lbs

But how exactly are we going to achieve these goals? We say this is what we will do but how? This is where each of our sub-goals gets smaller goals.

Sub Goal- each week lose .5-1-lbs

  • Smaller Goal- eat 1100  calorie diet no sugar/soda/processed foods

Sub Goal- 3 Month lose 25-lbs

  • Exercise six days a week  (mild exercise)

Sub Goal-6 month lose 50-lbs

  • Eat 1000 Calorie diet with a hardcore work out

We have six mini-goals for our one large goal. This isn’t that many. We are strategically gaining motivation for each milestone achieved. Each goal is harder than the one before. This is what you want to do for goal making.


Goal Losing 100 lbs in 365 days

  • Sub Goal- 6 months lose 50-lbs
  • smaller Goal- Eat 1000 calorie diet and do hardcore workouts.
  • 2nd smaller goal- Eat all vegies and minimal fruit
  • Smaller Goal 3- Work out pilates, yoga, Zumba for day one. Day 2- swimming, running arms, Day 3 ETC.
  • Smaller Goal 4 Day 1- Work out 2 hr Day 2 Work out 3 hrs

This is the wrong way of doing things you have way too many goals and too many extra hard goals to achieve. Yes, you want it to be challenging but not that challenging that it’s hard to keep up with and achieve. We want to keep it simple and effective and motivating to achieve.


Another GREAT way for motivating is giving yourself a reward. Yes, that is right to reward your self. May seem silly and childish but we all have an inner child in us. going back to the exercising example, once the three months are fully completed by losing 25lbs you’re going to need some new clothes. Reward yourself with three used/new (depending on your budget) outfits. 

At the end of the 6-month goal reward your self with four used/new outfits and add an accessory to it. Once you complete the ultimate goal of losing 100obs in 365 days do an ultimate makeover with a new wardrobe, hairstyle, Mani/Pedi at a mini weekend vacation at a spa hotel.

Once this goal is completed you want to make sure to keep the weight off and in order to do that, you may want to make weekly goals or monthly goals for staying on track. Then rewarding every three to six months with new exercising equipment or going out to a restaurant you never have tried. 


If you have no direction for where your goal is leading then what is the point of making it? A goal is something that lets us work towards something on our own and having clear direction and guidance in our daily or weekly tasks. 

You have to have guidance in the decisions you make towards your goals and we all know how important clear directions are. For example, if we wanted to travel to grove city from Hilliard we have clear directions of taking the highway the whole way or we could choose to take confusing directions the back way. No one wants confusing directions with too many turns to make. The same goes for goal making. Too many subcategories has to many directions to go and no guidance. 

Not every task needs to be completed daily or weekly. When planning strategies you can choose what direction to go in, or that way you know how to work your goal nad keep motivation. 


It doesn’t matter if your goal is for work or personal., either way, we are improving our performance in some way By having goals we are teaching our selves new strategies, which will also help us in life. Goals have a hugely powerful impact on our lives and functions for helping us succeeding in life. That is why making goals is so important to do, and doing it the correct way. 


There are many types of goals, and it’s hard to choose which one to use. That is why I like to use just one type of framework because you can implement it in every type of goal whether it’s for accounting, sports, school, a large corporate company. I enjoy using SMART Goals

  • Specific (simple, sensible , significant)
  • Measurable (meaningful and motivating
  • Achievable (Agreed, and attainable)
  • Relevant (Reasonable, realistic, resourced, result-based)
  • Time-bound (time-based, time-limited, time cost, time-sensitive)

I use to use this when I was in school we did a lot of goal setting and planning. Which is probably one reason why I love doing this so much. 


SPECIFIC = The 5 “W’

  • Who is motivated
  • What do I want to accomplish
  • Where is it located
  • Why is this goal important
  • Which resources or limits are involved

MEASURABLE = Tracking Your Progress

  • How much
  • How many
  • How will I know it is accomplished?

ACHIEVABLE = Needs to be realistic and attainable

  • How can I accomplish this goal?
  • How realistic is the goal?
  • How about the financial factors?

RELEVANT =  This is what matters to you and aligns with other goals. Think to your self about these questions.

  • Does this seem worthwhile
  • Is this the right time?
  • Does this match our other efforts and needs?
  • Am I the right person to reach this goal?


  • When do I want to achieve this goal?
  • What are my plans to set up smaller goals to achieve my end result?
  • What can I do today?
  • What can I do in 6 weeks
  • What can I do 6 months


  1. Clarity
  2. Challenge
  3. Commitment
  4. Feedback
  5. Task Complexity


  1. Write your goal down and be as detailed as possible. Use SMART Goals and make a mission statement.
  2. How will you measure this goal? When will this goal be due? How can you cut that in half to make a mini goal and then cut that time in half to make another mini-goal?
  3. Once you set your goals(s) how does it make you feel? Are you excited? Does it motivate you? Are you challenged? If you can not say yes to all of these questions then change your goal around.


Ask your self if your goal is challenging enough to spark your interest? If it is not, then you need to research your goal. Come up with ways that it can challenge you but yet have fun with it. This is also a way to teach your self when you are working towards a goal. This way, when you repeat this action, you will know the steps to take to accomplish it again. Or the next time you repeat this action, you can have a different way of doing things that can make it more successful!

Look at your mission statement for your goal. For example, for planning to exercise more my goal statement would look something like this: To increase exercising weight by 10lbs each month by the end of the fourth quarter. To break this down My ultimate goal would be to lift 200lb by the end of the year (4th quarter). My second mini-goal would be to increase the weight by 5lb each month. My other mini-goal would be to plan out the exercises that I will do each month that are challenging.

You will also need to develop the self-discipline to work through all of your goals. This is not something that should come easy and your goals should not be easy as well. 

After each mini task completed make sure to reward yourself when you make progress. Even if the progress is small, you need to keep your self on track and motivated through the whole process!

It is very important to research your goal and everything you want to do. There are some good ideas out there and finding what works best for you is important! Talk to your friends, family, co-workers, anyone that can give you good advice.


Stay committed by using visualization techniques to imagine how your life will look once you achieve your goal. Keep adding to your vision board to keep it more motivating and inspiring. 

Also, create a vision board of what your project will look like along the way. By mapping out your plans for success.

Create a treasure map to remind yourself why you should work hard and what you are working towards. Visual representation of your goal can help you stay committed. 

You should have three vision boards that you can look at, 1. a visual board of your overall goal for when you achieve it and what your life will look like. 2. A vision of your goals for every step of the way. 3. A vision of your main goal to keep you motivated and committed.

Not only will making the vision boards be fun to make but it is also a strategic way of planning. You will be planning your steps out for one of your vision boards so you can see how it will go for every step you have. Make sure that it is not too complex and confusing. Make everything easy on the vision board. For example, only have three steps instead of 30 steps. Too many steps will leave you confused and not sure how to proceed.

Gaining feedback

Schedule time once a week to analyze your progress and accomplishments. Look at why it has not worked for you and make adjustments along the way. Also look at what has been working for you and make note of that on your vision board. Giving yourself your own feedback is vital to goal setting and progress. 

Take your vision boards to a friends or familily members home and ask them for feedback and see if they can help you with ideas or come up with a better plan for you to try if you are finding a goal too hard.

Another way to get feedback is by using apps on your phone or your computer to measure your progress. 

You can also measure by breaking difficult or large goals down into smaller chunks and seek feedback when you reach a milestone. 

Decide how many milestones you need for each goal. I would say in the beginning start with baby steps and work your way up. I usually make a goal for week one and make my milestone on day 7 so I can see the progress and give my self-feedback on how I can change things or keep things the same. 

If at any time you feel depressed or very stressed out about meeting your goals they might be too complex or unnecessary. I like to have everything planned out in a journal to help me not only stay focused but to have a plan in action. 


Overall this should not be a hard task to complete or make. Follow these steps and you will do fine. Planning is essential to everything you do it is what helps keep stress away or minimize it for you.

  1. Write a Goal Statement
  2. Write your ultimate goal
  3. Write two-four sub-goals for your ultimate goal. Depending on how long your ultimate goal is. 
  4. Write one mini goal for each sub-goal
  5. Create a vision board for every step
  6. Create a treasure map
  7. Create a vision board once the goal is complete

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